• Jake Jordan

The 1-1-1 Plan

"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you do, you can move mountains."
-Steve Jobs

Marketing to a person should be simple.


We make it complex.


So here is a plan to keep your focus simple.


1 Person


You should really only be talking with one person in mind. We complicate this in marketing because we TRULY believe we can help many types of people.


The problem is that takes the power away from our message.


"You can't boil the ocean.." as the saying goes.


So if you concentrate on helping one specific person then you can make your message extremely specific, extremely focused, and extremely powerful.


Who is the 1 person you can help most with your solution?


1 Problem


We often try to solve multiple problems for our people.


Why not, right? The more things we can help with, the more valuable we become to the customer.


Here is the problem. If you can't solve 1 problem REALLY WELL, then you will never get the chance to solve the others.


Be excellent at solving one thing.


Talk in specifics about how you solve it.


SHOW how solving that problem will make their life better.


Repeat.


1 Platform


We try to be all things to all people.


We get distracted by shiny new things too easily.


We think we have to be everywhere online.


Here is the truth - most of your customers will come from 1-2 online platforms. All the other places are just additional areas we can find additional people


So focus on ONE.


Be the best in your niche, solving your ONE problem, for your ONE person, on ONE platform.


That's how you build trust. That's how you gain followers, that's how long-term referrals will pour in.


That's the big secret that we all ignore. Simplicity is the ultimate sophistication.


Want help with your 1-1-1 plan?


Book a 30 minute call with me and let's get started.

https://calendly.com/impactoverattention/30min

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